The Golden Triangle: 2025 Property Market Insights & Introducing Pied-à-Terre

Introduction

The Golden Triangle—Marbella, Benahavís, and Estepona—is the beating heart of Southern Spain’s luxury property market. With its breathtaking landscapes, exclusive developments, and thriving lifestyle scene, it’s no surprise this region continues to attract global investors and discerning buyers.

In this article, we’ll dive into the latest market trends, key statistics, and exciting new developments redefining the property landscape in 2025. Plus, we’ll introduce Pied-à-Terre, a boutique development setting a new standard for holiday living in Estepona.

Golden Triangle Market Snapshot

The first quarter of 2025 has shown continued growth across the region, solidifying its reputation as a global hotspot for luxury real estate:

  • Marbella: The undisputed leader, with prices in Puente Romano reaching an impressive €30,000/m². Sierra Blanca follows closely at €16,000/m².
  • Benahavís: Known for exclusivity, areas like La Zagaleta can exceed €12,000/m², while the average price across Benahavís is €3,920/m² (+8.7% YoY).
  • Estepona: The rising star of the Golden Triangle, boasting the highest growth (+9.5% YoY) and a 22% increase in new developments.

Demand is being driven by a mix of international buyers, including Northern Europeans, Gulf State investors, and North Americans, all drawn to the region’s unparalleled lifestyle and investment potential.

Introducing Pied-à-Terre

Nestled on the edge of Estepona’s charming Old Town and just 100 meters from the beach, Pied-à-Terre is a boutique development of just five exclusive loft-style apartments. Its prime location also places it within walking distance of shops and restaurants, making it the perfect blend of convenience and luxury.

What Makes Pied-à-Terre Exceptional?

  • Contemporary Luxury Meets Andalusian Charm:
    Each apartment combines modern interiors and premium finishes with the timeless character of Estepona’s Old Town.
  • Thoughtful Design:
    From open-plan layouts to elegant details, every element has been crafted to create a seamless blend of comfort and sophistication.
  • A Rare Opportunity:
    With only five apartments available, Pied-à-Terre offers exclusivity and a chance to own a slice of luxury in one of the most desirable locations in the Golden Triangle.

Whether you’re looking for a holiday home or a smart investment, Pied-à-Terre is a development that truly stands out.

Explore Pied-à-Terre in more detail here and discover how it’s redefining holiday living.

Key Trends to Watch in 2025

  • Sustainability Premiums: Eco-conscious living is no longer a trend—it’s a priority. Buyers are willing to pay up to 15% more for energy-efficient homes.
  • Luxury Rentals: High-season villa occupancy rates exceed 80%, with weekly rental rates in Marbella ranging from €12,000 to €35,000. Estepona and Benahavís are also seeing strong competition.
  • The Digital Nomad Effect: The rise of remote work has shifted buyer priorities, with properties offering home offices and high-speed connectivity in hot demand.

Travel & Leisure Updates

Málaga Airport’s expanded routes to New York, Zurich, and Marrakech are driving the region’s connectivity to new heights. This enhanced accessibility is fueling international demand and making the Golden Triangle more attractive to global buyers.

On the hospitality front, luxury developments like the Fairmont La Hacienda Costa del Sol and the revamped Kimpton Los Monteros Marbella are setting new benchmarks for coastal living.

Conclusion

The Málaga region, including the Golden Triangle of Marbella, Benahavís, and Estepona, is thriving with opportunities for investors, buyers, and dreamers alike. While the Golden Triangle remains the heart of luxury real estate, the broader Málaga area is also seeing significant growth, driven by expanded connectivity, new developments, and a booming lifestyle scene.

From record-breaking property prices to boutique developments like Pied-à-Terre, this region continues to lead the way in luxury real estate.

Whether you’re seeking your next investment or staying informed, the Golden Triangle and Málaga region are markets worth watching.

Contact us today to learn more about opportunities in Marbella, Benahavís, Estepona, and beyond.